We all do what we do for so many different reasons. Whatever the reasons, we all have one particular NEED in common: the NEED to be recognized.
We have a NEED to be recognized as individuals; we NEED to be recognized as artists of our particular discipline; we NEED to be recognized for our accomplishments etc….
Whether for ego or marketing purposes, I believe a SIGNATURE is everything. We all have different approaches in trying to achieve this. I think it starts with attitude, evolves into product and finally how that product gets to market. I believe this translates to: humility, focus and persistence. We all know that some signatures come in the packaging; some in the product.
For me it’s the product signature that means most, hear three notes- you know who it is. It takes longer and is more difficult to achieve, but for me there is no other signature!
Michael McDonald’s Minute By Minute, talk about a memorable intro! I had to… on vibraphone!